Why You Need A Website

We’ll call her Jill.

One of our clients (her name isn’t really Jill, for the record), is a solo-entreprenuer who has run a successful small business for many years.   As the sole employee of her business, Jill is familiar with managing all aspects of the business herself.  Inventory management, sales, customer service, you name it.  With all of her time focused on the essential aspects of running and growing her business, Jill went for many years without having a website for her business.  In her eyes, having a website was a “nice-to-have” feature, not a neccessity.  This was the boat Jill was in when we first met her.  Although we gave input on why you need a website for your business, Jill was content with the status quo.  We thanked Jill for her time and went our different ways.

Reality hits hard.

A full year after first meeting Jill, we at Appalachian Digital were suprised to see her phone number flash onto our caller IDs one afternoon.  Jill wasted no time in cutting to the chase: she needed a website.  Jill informed us that she, by pure chance, had run into one of her customers while out at town earlier that day, one whom she had not received any orders from in several months.  That individual told Jill that he had lost Jill’s phone number while moving earlier in the year.  He had gone online to try to find Jill and her business in order to re-establish contact, but found that Jill did not have a website or any social media presence.  In his words, it was as if “she didn’t exist.”

That became the “lightbulb” moment for Jill.  No longer did she view a website as merely “something else to think about”, but rather realized that in today’s world a website is critical to a business’s survival.   A website wasn’t merely a tool to attract new customers; it was central to retaining her existing clients as well.  As soon as Jill returned to her office, she had picked up her phone and called us for help.

Jill isn’t alone.

I wish I could say that storys like Jill’s are a rare case, but over 25% of businesses still do not have websites, as of the time of this writing. An absence of a website hurts a business in multiple ways, including:

  • 56% of consumers will not consider a business that does not have a website.
  • 62% of consumers decide to make purchases based solely off of website content.
  • 75% of people have judged a company’s credibility based solely on website content.
  • 97% of consumers use the internet to search for local businesses.*

Now more than ever, Bill Gates’ words ring true: “If your business is not on the internet, then your business will be out of business.”

The bottom line: you need a website.

Don’t wait to learn the hard way like Jill that having a website is critical to your business.  Click here to contact us today to see how we can help you tell your unique story online.

*Statistical data sources available upon request.