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Importance of Mobile Responsiveness

We’ve all been there.

You’re scrolling through websites on your phone, looking for information, when you stumble across a page that simply doesn’t “fit”.  The content may be what you’re looking for, but you seem to be looking at something more akin to a tiny computer monitor than your phone.  You instinctively use your fingers to try to resize what you’re looking at, but nothing happens.  The page simply isn’t responsive.  You may have found what you needed, but the user experience was less than desired and you leave feeling frustrated.

You already know exactly what you discovered: a website that is not mobile responsive.

While more and more websites are being built with mobile-responsviness in mind (after all, this isn’t new technology), it is still not uncommon to stumble across pages that are not built as such.  Or, equally common, you discover websites where an attempt was made at mobile responsiveness (i.e., is “mobile-friendly”), but you are still aware that the experience is less than ideal.

If you own a website that is still not mobile-responsive in 2019, you should consider it a serious problem requiring immediate attention.

Why is it a problem?

  • Half of all internet usage occurs on mobile devices.
  • 46% of individuals research a product on a mobile device before buying the item in person.
  • More than 60% of website visitors leave quickly if the interface is difficult to use or not ideal.
  • Mobile responsiveness has been a ranking factor in Google’s search engine algorithms since 2015 (in other words, it impacts your SEO ranking).

You already know what mobile-responsive should be.

As a consumer who regularly searches the internet on your phone, you already know what you expect from a mobile responsive website: an ideal user experience.  Mobile responsive websites should avoid unneccessary zooming and scrolling.  The content should be large enough to read without having to resize, but also not bleed over the edge.  In addition, the content should load quickly over standard 3G/4G wireless signals.  Videos and pictures that are high in file size are fine for computers working on wifi or ethernet, but great mobile sites are configured to automatically show less-intensive files in order to use less data and load more quickly.

The number of individuals using mobile devices to search the internet will only continue to increase in the coming years, so make sure that your website is prepared.  If you have any doubts about whether your website is mobile responsive, or are curious if there is more that can be done for it, click here to contact us today.  Appalachian Digital is here to help you tell your unique story online, and having a mobile responsive website is default in all of our designs.