Google Analytics Tracking

Google Analytics Tracking

Resources. Google Analytics Tracking Google Analytics There is more to building your brand online than simply having a website.  To build a truly effective online presence, you need to be able to analyze just how well your website is performing, and be able to adjust...
Time For A Switch?

Time For A Switch?

Resources. Is It Time for a Switch? This is not a topic to take likely. While Appalachian Digital is a website services company, we will be among the first to acknowledge that switching vendors is never a decision to be made likely.  It is not uncommon for us to see...
Control Your Appearance in Google and Bing

Control Your Appearance in Google and Bing

Resources. Control Your Appearance in Google and Bing Your internet appearance is critical to your business. One negative review that you haven’t addressed, one broken URL link, and peoples’ perception of you can instantly change.  It is for reasons like...
Why You Need A Website

Why You Need A Website

Resources. Why You Need A Website We’ll call her Jill. One of our clients (her name isn’t really Jill, for the record), is a solo-entreprenuer who has run a successful small business for many years.   As the sole employee of her business, Jill is familiar...
Google Nonprofit Resources

Google Nonprofit Resources

Resources. Google Nonprofit Resources Be Professional With Custom Email Addresses. A custom email address (i.e., [email protected]) helps demonstrate that you are a legitimiate organization.  Afterall, wouldn’t you question the legitimacy of a business email coming...
Avoid Google Penalties in Your SEO

Avoid Google Penalties in Your SEO

Resources. Avoid Google Penalties in Your SEO We cannot emphasize enough that there are right and wrong ways to go about performing search engine optimization (aka, SEO). Gone are the days of keyword stuffing, and yet you can still hear it talked about.  Not only is...